Aaron Su

Head of Marketing, Greater Asia, IMD

From Storytellers to Navigators: Marketing Leadership in a Fragmented World

In a world once defined by globalisation and scale, marketing leaders today are navigating something far more complex: fragmentation, geopolitical tension, and the rapid rise of artificial intelligence.

For Aaron Su, whose career spans global technology, public sector strategy, and executive education across Asia, this shift is not theoretical; it is something he has lived across industries, markets, and leadership roles.